7 Best Email Marketing Services for Small Business
It will be vital for you to use email marketing to grow your business. If so, we can help you find the best email marketing software.
Choosing the right email marketing service can significantly affect how well your marketing campaign goes.
When we write this article, we will compare the 7 best email marketing tools for small businesses.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective ways to market a small business. A business in the United States can get a 4300 percent return on its investment (ROI) with email marketing, according to the Direct Marketing Association (DMA).
This is because email marketing is simple to run, gives you full control, and lets you build a direct relationship with your customers. This is why.
It’s important to know that a lot of your success with email marketing comes down to the email marketing software you choose because they are in charge of making sure that your emails get sent.
If you don’t pay attention, you’ll end up paying a lot of money for fewer marketing features and bad email delivery rates if you don’t pay attention (which causes you to lose even more money).
It’s important to know what to look for in an email marketing tool.
A good email marketing service should let you make very interesting email newsletters with an easy-to-use interface (ideally a drag-and-drop editor).
You should be able to send a lot of emails that are personalized and targeted without having to do a lot of work to do it. This is also called “marketing automation,” but it’s not the same thing.
If you want to send emails, you need a service that makes it easy for you to keep track of your contacts, group them into groups, and send emails to them, among other things.
It is very important that you use a good email service provider so that your emails don’t end up in the spam folder.
In that case, let’s look at some of the most popular email marketing service providers and see how they stack up against one another.
7 Best Email Marketing Services for Small Business
1. Constant Contact
A service called Constant Contact is one of the most popular ways to send out emails in the world. Another thing that makes it easy to use is that it’s a beginner-friendly email marketing service.
You can easily keep track of your email lists, contacts, email templates, the marketing calendar, and more with this app.
All of the features that come with each account: unlimited emails, easy reporting, built-in social media sharing tools, and a free image library. You can also segment your lists, use Facebook ads, and connect your Shopify store.
Their Email Plus accounts also have a lot of powerful features, like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing. These features help you send emails to people who are more likely to open them.
Constant Contact has the best customer service in the business. It has live chat, phone calls, email, community support, and a huge library of useful resources.
Also, they have live seminars across the United States. They can learn the basics of email marketing quickly and start using it to grow their business like a pro.
If you have a small business or start-up, Constant Contact is the best email marketing service.
If you want to try Constant Contact for 60 days, you don’t have to pay a penny! (no credit card required). After that, their prices start at $20/month.
SendinBlue is an all-in-one SMS and email marketing tool for businesses. People in Europe are using them to send out emails quickly.
It is an easy-to-use platform with a lot of great tools for making beautiful and interesting emails. Their simple drag-and-drop email editor is great for people who have never done email marketing before.
SendinBlue has marketing automation tools that are easy for beginners to use. You can send transactional emails, set up workflows for automatic follow-up emails, and divide users into groups. Using AI, it can also choose the best time to send a lot of bulk emails. This will make sure that the emails get delivered.
SendinBlue has a free email marketing plan that allows you to send emails to unlimited people. In their free plan, you can send up to 300 emails a day. All of your emails will have their logo on them.
It costs $25 a month for Lite. You can also add SMS to your account, but the cost will depend on how many messages you send.
It has been a while since they made changes to their premium plan, but now it comes with more advanced features like landing pages, live chat, sales CRM, and Facebook ads integration. Users now get more value for the same price.
You can also use SendinBlue’s SMTP bulk email marketing service to send automated or transactional emails from your WordPress site. This service is called SMTP. Email marketing campaigns don’t need this, but it’s a good thing to have if you have a lot of content on your website and want to send out emails that are based on that content at the same time.
You can use Drip to send emails to people who sell things online, like bloggers and digital marketers. It’s a powerful tool for businesses. You can use a lot of different tools to make marketing automation, sales funnels, and personalization simple.
Their email software is compatible with all of the most popular website builders, like WordPress and WooCommerce. This lets you quickly add pop-ups or opt-in sign-up forms to your website and get more leads.
This is what makes Drip different from the competition like Campaign Monitor. Drip has more intelligent marketing automation tools, smarter email segmenting, and a visual automation workflow builder. This is why Drip is better than the competition. These features let you reach people in your email list who are more likely to buy from you.
Drip has live chat support, webinars, automation training, detailed courses, free guides, and a lot of good documentation.
For a lot of our businesses, we use Drip because it allows us to send a lot of emails at the same time while still connecting and engaging with each customer on a personal level.
They have an eCommerce revenue attribution feature that shows us how much money we make from each email marketing campaign.
The best email marketing software for businesses and eCommerce websites is Drip, even though it’s a little pricey. Drip has a lot of features that help businesses and eCommerce websites get more customers.
In Drip, you can try it out for free, and their plans start at $49 a month, which includes all of their features.
In the last few months, they’ve added SMS notifications to all of their plans, so you can connect with your customers both through email and text messages. When a store owner wants to send emails, this makes them a true all-in-one email marketing platform.
People use HubSpot for CRM and email marketing. It’s one of the most well-known software.
Their email marketing service is free to use, and it comes with a lot of powerful automation tools that can help your business grow.
You can use their easy-to-use drag-and-drop email builder and a variety of templates to make a newsletter that fits your brand’s personality and colors.
People who sign up for your emails can have their emails personalized based on things like their device type, country, list membership, or any other unique information you have about them.
Send time optimization, high deliverability, A/B testing, detailed analytics, marketing automation, and drip campaigns are just a few of the powerful features you’d expect from high-end email marketing software. HubSpot has them all.
It’s one of the main reasons that people who work for small, medium, and large businesses use HubSpot. They have an all-in-one marketing platform that includes email marketing and CRM software as well as sales tools and a website builder.
All of the free marketing, sales, service, and operations tools from HubSpot are included in the free plan for HubSpot Email Marketing. The CRM is also included.
If you don’t want to pay for it, you can send 2,000 emails and keep an unlimited number of subscribers. You can make your own signup and popup forms, build landing pages, manage and track your online ads, and more with this tool. Everything you need to start is there.
Their paid plans start at $45 a month.
ConvertKit is a powerful email marketing platform for bloggers, authors, and marketers who want to send out a lot of emails. It is very easy to use and very powerful.
ConvertKit’s unique feature is that it makes it easy to offer content upgrades and other rewards with email signup forms. It also comes with auto-responders that are easy to set up and use, so you can send drip emails from their email service.
With ConvertKit, you can quickly divide your subscribers into those who are interested and those who have already bought. This helps you send automated emails that seem more personal, which can help you get more sales. If this is done in marketing terms, it is called “targeted email marketing.”
People who use a top-notch email marketing service will be able to do a/b testing, make beautiful email templates, set up landing pages, and more.
ConvertKit provides email support and has a lot of information about how to learn.
ConvertKit has a lot of features that are only for creators and professional bloggers, like paid newsletters. That’s why we think they’re the best email service for professional bloggers.
We can now sell digital goods and subscriptions from the same platform.
ConvertKit has a 14-day free trial, and their prices start at $29 a month. They also have a 30-day money-back guarantee.
Their Creator Pro plan also has a lot of extra features, like a newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Moosend is an email marketing service for small businesses that are very cheap. It has a lot of powerful marketing automation tools, like email list-building tools, landing pages, and so on.
You can quickly make an email newsletter and change the design to match your brand in just a few minutes by either choosing from one of their many pre-made email templates or making a completely unique template.
The best thing about Moosend is that they have marketing automation features on all of their plans, even the free plan, which is a good thing. If you want to give your newsletter subscribers a unique experience, you can use their automation workflow designer.
There are a lot of important things you can see with Moosend’s email analytics. These things include how many people opened your emails, how many people clicked on them, how many people didn’t open them, how many people looked at your products, and even how likely it is that people will be interested in your products.
Every plan has a lot of powerful conversion optimization features, like A/B testing, email heatmap analytics, countdown timers, and more. These features can help you improve your site’s conversion rate.
In Moosend, there is a plan that is always free for people who have 1,000 email subscribers and send unlimited emails (no credit card required). That’s when their prices start at $8 a month for their Pro plan. This plan has a landing page builder, transactional emails for e-commerce, team management, and other features.
Email marketing service AWeber has been around for a long time, and it’s one of the most well-known. You can use many different tools from them to run your email marketing.
With AWeber, it doesn’t take long to start. It works with a lot of different programs, like WordPress. In order to get more detailed instructions, check out our guide on how to connect AWeber to WordPress!
You get ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email tracking with a lot of information about how your emails are being used.
As well as AMP emails, automatic RSS-to-email for bloggers, and tag-based customer segmentation, AWeber also has many other powerful email marketing tools.
Live chat, phone support, email support, live webinars, and a huge library of how-tos and tutorials are some of the ways you can get help from the company.
AWeber has a limited free plan for up to 500 people. After that, their prices start at $19 a month. You can also choose to sign up for quarterly or annual plans to save even more money, too.
Mailchimp is a bonus.
Most people use Mailchimp because they have an email marketing service plan that is free for life
Even though we don’t recommend it anymore because there are better options out there, the sad truth is that we can’t make a list of the best email marketing software without including Mailchimp.
With Mailchimp, you can send emails with a simple drag-and-drop. You can also set up autoresponders, split up your contacts into groups, and track your emails with simple analytics. It also lets you set delivery times based on the time zones of the people who use it. You can also set up geolocation-based segmentation.
You can easily connect MailChimp to platforms like WordPress, Magento, Shopify, and many more with just a few clicks. Check out our guide to using Mailchimp and WordPress if you use WordPress.
When it comes to marketing automation features, the Mailchimp platform isn’t as good as other providers on our list, like HubSpot, Drip, and ConvertKit.
In the last few years, Mailchimp has tried to add many of the “advanced” features, but I’ve found that many of them aren’t really advanced.
Email, live chat, and a lot of tutorials are available for help with Mailchimp. However, their customer service is often slow and doesn’t compare to the service you get from Constant Contact, which is a lot better.
Mailchimp always has a free plan that lets you send 12,000 emails to up to 2,000 people. This plan is very limited because you don’t get things like send-time optimization, advanced segmentation, multivariate testing, and so on with it. You also have to show their logo in your email. Because this is a business, you need reliable support that you can rely on. You can only get help through email. This is fine for someone who is just doing this for fun.
Their paid plans start at $10 a month for up to 500 subscribers, and the price goes up by 500 subscribers.
Unless you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, you’ll have to pay $299 a month for their $299 a month plan to get them.
7 Best Email Marketing Services for Small Business
In the end, we found the best email marketing service.
A lot of people use email marketing services to get their messages in front of people. We want to make sure you choose the right one for your business needs.
Below is our favorite:
You should use Constant Contact if you’re a small business, a non-profit, or a new blogger who wants to get in touch with people. Their prices are great, and their customer service is top-notch. Their onboarding team will help you start making money with email right away.
Drip is the best email marketing software for people who run an online store or an e-commerce site. Their personalization and automation tools are very powerful. It is used on a lot of the websites that we own for our own business.
If you’re a professional blogger or content creator, we think you should use ConvertKit. They have a platform that is easy to use and has a lot of features that will help you grow your blog business.
You should use SendinBlue if you’re the owner of a business and you want a powerful marketing automation tool that can send bulk emails, SMTP bulk emails, and SMS messages. Easy to use: Their platform is simple to use, and they let you manage both email and SMS from the same place. They also have the best free email marketing software because they have a plan that lasts for a long time.
If you want an all-in-one email marketing tool, we recommend HubSpot. They have a lot of powerful marketing tools, like email marketing, CRM, sales tools, live chat, a website builder, and more. They have a free plan that is great for lead generation because it lets you store as many subscribers as you want.
Bonus: Improve the chances that your emails will be sent.
All of the email newsletter tools that we have talked about in this article have very good rates of getting emails sent to people.
However, there are a few things you can do to make sure that your marketing emails are always sent.
1. Use an Email Address that is Professional.
This means that when you use email platforms like Gmail or Outlook to send emails, there are algorithms that look for spammy behavior. One is the sender’s email address.
Businesses need to have their own email addresses, not just generic Hotmail or Gmail addresses. You should use your firstname.lastname@example.org instead.
You can do this to make sure that your email delivery rate is better than the rest of the industry.
2. Send emails that are based on your interests.
It’s very important that you tailor your emails to different groups of people. It’s easy to group your subscribers into groups like most active, not active, interested in specific topics, and so on with software like Constant Contact and HubSpot.
In the future, this will help your email marketing campaigns get the most opens and clicks, which is important for getting emails in the future.
We always recommend sending a personalized welcome email to all new subscribers. Then, we group people into groups based on what they like.
Having a clear unsubscribe link is also important, so people don’t have to mark your emails as spam.
7 Best Email Marketing Services for Small Business