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Digital Marketing & Communications Officer Job at Watu Credit

Digital Marketing & Communications Officer Job at Watu Credit

Digital Marketing & Communications Officer Job at Watu Credit

Dar Es Salaam, Tanzania, the United Republic of

Job Purpose

The Digital Marketing and Communications Officer coordinates Watu’s digital/social media activity while supporting the Communications Lead and the Brand team on various branding, communications, and marketing projects.

Digital Marketing & Communications Officer Job at Watu Credit

This new position is a key support role in the busy Communications team, liaising with departments across the organization to ensure all our branding, communications, and marketing are delivered to a high standard on various platforms.

The Communications team (under the Brand) is responsible for all external communications for the organization, including marketing and print materials, PR, website, and social media.

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Key Responsibilities

Social media/ digital marketing

  • Lead on creating content with the Content Creator for social media for existing and new product lines.
  • Work with the Communications Lead and other core teams (Watu Gari, Watu Simu, Watu Shule, etc.) to plan and deliver digital and social media campaigns.
  • Work with the Creative team to design the content for all platforms.
  • Schedule and post content across Watus social media channels (including the global page and various product lines) to support branding, communications, and marketing objectives.
  • Conduct paid media initiatives with appropriate timelines and budgets based on broader strategy.
  • Monitor digital platforms consistently and work with the Customer Care team and/or other departments to process queries/ issues per the strategy and escalate as necessary.
  • Proactively suggest ways Watu’s social channels could work more effectively.
  • Evaluate the effectiveness of social media, including reporting on analytics and ensuring all insights are shared with the Communications Lead.
  • Identify digital trends and evaluate how they can be used to evolve and optimize Watu’s communications strategy.

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Other responsibilities

  • Maintain and update the website with appropriate content in a timely manner.
  • Support the Communications Lead and the rest of the Brand team on various branding and communications initiatives across various countries & channels.
  • Ensure style, brand guidelines, brief process, and compliance policies are always adhered to.
  • Ensure planned objectives and targets are met.
  • Proactively contribute to team meetings and activities.
  • Perform any other duties assigned by the brand team.

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Qualifications

Experience

  • BA in Marketing, Mass Communications, or relevant field.
  • At least two-three (3) years of experience in a similar digital marketing or communications role.
  • Proven track record of success in digital marketing or communications.
  • Experience using Google Suite products – Google Docs/ Sheets/ Slides, Google Analytics, Google Data Studio, Google Search Console, Mail chimp.

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Skills

  • Extreme Organizational & Multitasking skills
  • Detail-oriented and strong analytical skills.
  • Fluently speaks and writes both English and Kiswahili.
  • Independent and innovative mindset
  • Excellent copywriting and editorial skills.
  • Great interpersonal skills and ability to work with a team.

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WHAT WE OFFER:

  • Be a part of an international, dynamic, and driven team that has set its aspirations high and works hard to achieve those
  • Opportunities to learn and grow together with us
  • Competitive compensation package
  • Health benefits

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Do you see yourself being part of the WATU team? Then please apply with your CV and a cover letter, we are looking forward to working with you!

CLICK HERE TO APPLY

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