Marketing Specialist Brand Events & Sponsorship Job at NMB Bank PLC

Marketing Specialist Brand Events & Sponsorship Job at NMB Bank PLC

Marketing Specialist Brand Events & Sponsorship Job at NMB Bank PLC

Marketing Specialist Brand, Events & Sponsorship

Full Time

Dar es Salaam


Job Location :

Head Office, Hq

Job Purpose:

To manage, execute and maintain, brand strategies and initiatives to ensure brand consistency and awareness across all touchpoints.

Coordinate and manage internal and external events including sponsorships for NMB.

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Main Responsibilities:

  • Coordinate brand objectives/deliverables with creative, and media advertising units.
  • Ensure brand consistency and adherence to branding guideline standards in terms of layout and quality of materials and execution including the branch look and feel.
  • Create, maintain, and enhance good relationships with all brand-related suppliers.
  • Ensure brand communication for areas of responsibility are consistent with the bank and brand positioning; this includes keeping up to date on all communications in the branches to ensure alignment to planned/approved communications.
  • Take a lead in supporting and coordinating branch-branding projects with liaison to PMO and Procurement.
  • Work with procurement to source branding and advertising materials that are of NMB’s standards.
  • Ensure end-to-end timely delivery and proper execution of all brand/product campaigns and below-the-line materials in the branches and the market.
  • Follow up with Procurement and Finance to ensure all brand vendor LPOs are released on time and payments effected on time.
  • Assist to plan and schedule NMB’s events and sponsorships for the year
  • Ensure branding at NMB’s sponsored promotions and events is executed to the highest possible standards to achieve maximum exposure.
  • Recommend to supervisor’s approval or denial for specific events and sponsorships
  • Provide assistance to support internal events.
  • Attend events to facilitate operations and ensure all aspects of events are implemented and managed in accordance with the bank’s standards.
  • Compile materials required for event program; maintain mailing lists for distribution of updated monthly event calendar or other pertinent information.
  • Consolidate and track all brand, events, sponsorship, and promotional budget, and alert the Brand, events, and sponsorship manager when the budget is depleted.

Knowledge and Skills:

  • Brand knowledge and a good overall understanding of basic marketing principles.
  • Excellent computer skills
  • Excellent interpersonal skills
  • In-depth commercial / contextual understanding
  • Ability to take initiative and attitude for quick learning
  • Strong attention to detail and ability to work under tight deadlines
  • Ability to manage multiple projects in a fast-paced environment
  • Should have strong networking and problem-solving skills
  • Excellent change management skills

Marketing Specialist Brand Events & Sponsorship Job at NMB Bank PLC

Qualifications and Experience:

  • Bachelor’s degree or its equivalent in Marketing, Public Relations, Business Administration, or any other related field
  • 3 years experience in marketing, Brand and events management, or any similar role.

Job opening date: 23-May-2022

Job closing date: 06-Jun-2022


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